Last year, Leader launched a highly successful protein snack bar, which has become one of its bestsellers. It has a new composition, it was something completely new and everybody was surprised that a protein bar can taste so good. 99% of our products are made in-house. Many of them are lactose-free, which is standard in Finland, and also gluten-free, which has become a big thing here, and we also have halal and kosher food.
For Leader, its R&D department is of special importance, as structure and taste are the main issues that we devote ourselves to. Its in-house research team has always been innovative and it has developed over 3,000 products in the company’s lifetime.